Samsung announces sponsorship of technician Tite

Currently Titus is coach of the Brazilian national football team and this Thursday (03) Samsung announced that it will now sponsor it.

The professional will be part of several company campaigns until 2018, which is the term of his contract with Samsung. Smart TVs, smartphones, tablets, wearables, commercials on TV, on the internet, at bus stops… and on the Brazilian national team. The consumer must end up seeing even more the face of Titus and also associated with the South Korean company in the country.

“We are looking for someone who reflects Samsung's innovative spirit and passion for what we do. Tite is a winner who does not settle for leadership and this reflects our attitude as a company, of always going beyond. This partnership has everything to be a great success”, says Andréa Mello, Director of Corporate Marketing and Consumer Electronics at Samsung Brazil.

Tite is Samsung's "official technician"

For the coach, expectations are also high: “I am very happy with the announcement of this partnership. It is a pleasure to be part of the Samsung team. My expectation is that we can write a history of victories together”, says coach Tite.

Currently, the coach is preparing for more South American World Cup qualifiers in Russia next year. Brazil will play later this month with Colombia and Ecuador. Due to its history of success and victories, Titus was selected to rebuild the Brazilian team after the 2014 World Cup.

A Samsung is part of the group that supports and believes in the success of the technician and his relationship with the company's products:

“Samsung is more than its innovative products. Our commitment to the consumer encompasses the development of exclusive services and benefits that make a difference in people's lives. This announcement reinforces the connection we have established with the Brazilian public, which is the focus of all our decisions”, concludes Andréa Mello.