Samsung holds event in Ibirapuera Park to celebrate the arrival of the Galaxy S25

A Samsung surprised the public of São Paulo by transforming the lake in Ibirapuera Park into a visual spectacle of projections, celebrating the new generation of Galaxy A.I. with the arrival of the new Galaxy S25. The action, which runs until January 23, anticipates the news that will be announced at the event Galaxy Unpacked, scheduled for this Wednesday (22), directly from San José, California.

A technology show in the heart of São Paulo

Ibirapuera Park, one of the greatest cultural and historical symbols of the city of São Paulo, was the stage chosen for this special action by Samsung. With vibrant projections on the lake's water curtains, the company presents the potential of Galaxy A.I., a set of artificial intelligence tools that promises to revolutionize users' daily lives. Learn more about what you can do with these tools in this special guide.

“Ibirapuera Park is an icon of what São Paulo represents: a city that breathes creativity and innovation. It is the perfect place to connect our vision of the future with people, showing how art and technology can and should go hand in hand.”

“Ibirapuera Park is an icon of what São Paulo represents: a city that breathes creativity and innovation. It is the perfect place to connect our vision of the future with people, showing how art and technology can and should go hand in hand.”, said Lucia Bittar, Director of Mobile Experience Marketing at Samsung Brazil.

The event is free and takes place daily from 19pm to 22pm, providing an immersive experience for both those inside the park and those passing by outside. “A true AI ally is coming” is the central message of the show, which seeks to connect the audience with the revolution brought by Galaxy AI.

Expectations for Galaxy Unpacked 2025

the long awaited Galaxy Unpacked, which will be held on January 22, promises to mark the beginning of a new era for the Galaxy line. During the event, Samsung should present not only new smartphones in the line Galaxy S, but also a significant evolution in Galaxy A.I.. This suite of AI tools, which is celebrating its first anniversary, will receive updates that enhance integration with the Galaxy ecosystem, leading to even more intuitive and personalized user experiences.

The event will be broadcast live from 15pm (Brasília time) on Samsung's official channels, including the website Samsung.com/us, Samsung Newsroom Brazil and the channel of Samsung Brazil on YouTube.

The team at showmetech is already in San José to ensure full coverage of the Galaxy Unpacked 2025. All news will be shared in real time on the website showmetech.com.br, in the channel YouTube.com/showmetech and on social media. Stay tuned so you don't miss any details about new releases.

Watch Galaxy Unpacked

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