Samsung Onyx: cinema room with 4K LED screen opens its doors in São Paulo

Samsung and Cinépolis presented the Samsung Onyx 4K, the first LED screen of cinema in Brazil. The event took place this Wednesday (27) at the reopening of Cinépolis JK Iguatemi, in São Paulo.

Luiz Gonzaga de Luca, president of Cinepolis Brazil, presented the technology and the new room. “Created in partnership with Samsung, this is the second LED cinema room in South America.”

The screen Samsung Onyx has a modular system of 55m² with 455 inches, 4K resolution (4.096 x 2.160 pixels) and technology HDR (High Dynamic Range). It delivers more real and intense colors, as well as reaching levels of brightness never seen before in movie theaters in both light and dark scenes. There are also advantages to playing 3D movies.

The film chosen for the test session was the animation Alita: Battle Angels and the intensity of the colors on the screen is impressive, as well as the variations in brightness. The impression is that you are actually exchanging a projection for the image directly on the screen, as in TVs.

Another surprising point is to think that this screen, in particular, is composed of more than 2.300 modules. They are millimeter mounted and calibrated using software from Samsung, so that it is impossible to distinguish them on the big screen. The result is a large, single image.

Ah, the audio system has been beefed up. She has one sound system wide and dynamic, with loudspeakers and harmonic reproduction of the audio throughout the environment. It's a huge canvas LED high definition.

Problems with subtitles in 3D views? This is now a thing of the past. THE Samsung Onyx 4K brings improvements to the texts, with greater levels of realism and sharpness. The screen now has an integration with third-dimensional glasses. However, it is worth mentioning that the display of the Cinepolis JK Iguatemi does not have display in 3D.

The LED screen of Samsung makes the projectors obsolete, which makes room in the rooms for more seats or new equipment, since it will no longer be necessary to have a projection room. The manufacturer promises that the installation, operation and maintenance of the displays will be simpler than those of conventional screens.

Europe, Asia, United States, Colombia and now Brazil. Initially, Samsung Onyx 4K will be available at the complex Cinepolis JK Iguatemi, at Shopping JK Iguatemi, in São Paulo. But, in the coming months, the city of Curitiba will also gain an LED movie theater.

Another great novelty announced is that the Samsung Onyx will also have home versions. You'll be able to bring the premium cinema experience to the room of your house.

Second Kaue Melo, director of the B2B Area at Samsung Brazil, this development of the screen in modules allows you to customize movie screens to the most varied sizes, even being able to install them at home, where the minimum suggested size is 130 inches.

A Samsung is redefining the world of TVs, smartphones, wearables, tablets, home appliances, connection and memory systems, LSI system, semiconductor casting and LED solutions. We already know what to expect in innovation to movie theaters starting this year around here.

Cinephiles who want to look for these rooms should look for the nomenclatures “VIP LED 2D” and “VIP LED 3D”, and the values ​​range from R$ 67,00 to R$ 84,00, which vary between days and what is displayed.

Is that you? Will you miss the projectors? Are you able to follow the releases of Samsung? Tell us in the comments!