Samsung SmartThings accelerates the expansion of smart homes in Latin America.

On a visit to Samsung Digital City, in South Korea, the showmetech had the opportunity to see how the Samsung Samsung has established itself as a leading player in the digital transformation of Latin American homes with its Samsung SmartThings platform. Driven by the advancement of... Internet of Things (IoT) and artificial intelligence, Samsung This platform for integrating smart devices into the homes of all its users is generating impressive growth. By connecting millions of devices and offering more practical, sustainable, and secure experiences, the company is redefining how people interact with technology at home.

The SmartThings revolution and the power of the Bespoke AI line.

Over 70 million users in Latin America — representing a 27% increase in just one year — SmartThings has become the heart of Samsung's smart ecosystem. The platform allows you to control and integrate a wide range of devices, from home appliances to lighting and climate control systems.

According to a Renato ShiratsuAccording to the Head of Marketing for Samsung Electronics in Latin America, the growth reflects the profile of a consumer who seeks simplicity and is passionate about innovation.

“People are looking for technologies that simplify and improve their daily lives, while ensuring the protection of their data and privacy – and that’s exactly what SmartThings offers.”

Renato Shiratsu, Head of Marketing at Samsung Electronics.

Furthermore, Latin America stands out as one of the most promising markets for the adoption of a smarter lifestyle, keeping pace with the growing awareness of the benefits of secure connectivity. The growth rate of devices connected via SmartThings between 2024 and 2025 was double that recorded in other regions, consolidating Latin America as one of the most dynamic hubs of the current digital transformation.

The highlights of this expansion are in the home appliances from line Bespoke AIThese devices use artificial intelligence to learn the user's routines and adapt their functions to their daily lives. Refrigerators, washing machines, and vacuum cleaners communicate with each other to offer greater convenience, energy savings, and efficiency.

A Bespoke AI French Door RefrigeratorFor example, it identifies foods, suggests recipes, and connects to other devices via a 9-inch interactive screen. Meanwhile, Bespoke AI Laundry WF90F washing machine It automatically adjusts water, detergent, and energy consumption according to the type of fabric and load. Bespoke Jet AI Ultra vacuum cleanerIn turn, it recognizes different types of flooring and regulates suction power for customized cleaning.

Sustainable connectivity and enhanced digital security

In addition to practicality, the SmartThings reinforces the commitment of Samsung with sustainability process and digital security. The function SmartThings Energy monitors energy consumption and activates the mode AI Energywhich reduces electricity consumption by up to 70% in some appliances. The platform also includes services such as SmartThings Fri and Smart Things Cooking, which help to optimize household routines and reduce food waste.

The function Clothing Care It offers intelligent recommendations for clothing care, indicating the ideal washing cycle according to the type of load and the level of dirt, resulting in savings on water and cleaning products.

To ensure the protection of personal data and the integrity of the connected ecosystem, Samsung uses the Knox Matrix, a blockchain-based system that encrypts information and creates a secure network between devices. This technology earned the brand the level “DiamondUL Solutions certification — the highest in home safety.

With a growth rate twice the global averageLatin America is consolidating itself as one of the most dynamic markets in the connected home revolution. The combination of innovation, efficiency, and data protection makes the SmartThings ecosystem a milestone on the journey towards a [better future]. A more connected, practical, and conscious future..

And you, what did you think of the news from Samsung Want to make your home even smarter? Leave your opinion in the comments!

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Text revised by Alexandre Marques in 03 / 11 / 2025.

Source: Samsung Newsroom Brazil