Samsung launches Spatial Signage, a 3D display for retail that eliminates the need for glasses.

The business division Samsung Business announced the arrival of the display case 3D Spatial Signage In Brazil. The display impresses not only for being very thin, at 57 millimeters thick, but also for its ability to transform 2D images into 3D in seconds with the support of a processor that performs image enhancement. Understand all the details:

screen technology

The 32, 55, or 85-inch LCD screen (SMHX-P) delivers images in 4K UHD resolution (2.160 x 3.840) in portrait format (9:16), the same format we see in self-service kiosks and also in Instagram Stories and TikTok. The idea of Samsung is that the Spatial Signage Whether integrated into the storefront or inside the store/environment to encourage customers to stay longer, as well as to draw attention to new product launches or seasonal promotions such as Mother's Day, Father's Day, Christmas etc.

Driven by the modernization of retail and the digitization of physical spaces, Brazil is following the strong Latin American trend of expanding digital signage. To stand out, companies are increasingly seeking to create immersive experiences at the point of sale, uniting the physical and digital worlds. Aware of this need for innovation and visual impact, [Company Name]... Samsung launch the Spatial Signage as the ideal solution for the market.

The display impresses the market not only with its immersive quality but also with its extremely thin design (52 mm). The solution aims to generate an immediate visual impact, highlighting premium campaigns and engaging the end consumer with maximum efficiency. With black bezels to emphasize minimalism, the Samsung It states that the device adapts to various spaces without the need for major modifications, with the 85″ model weighing approximately 49 kilograms.

O Spatial Signage He was awarded in CES Innovation Awards 2026 in the Business Technology category, marking the division Samsung Business At the event, and already securing its first prize. The 3D screen was first presented at IFA 2026 and is now arriving in Brazil in 2026, ready to be implemented in Brazilian businesses.

Processor

To deliver a high-quality 3D experience without the need for glasses, the screen features the powerful... Quantum Processor da SamsungHe's the one who works behind the scenes optimizing every detail of the image: upscaling to 4K UHD, dynamically adjusting HDR, and mapping colors in 16 bits.

Thanks to this intelligent processing, the display guarantees incredibly sharp images and seamless transitions, raising the level of realism to capture the consumer's attention. The processor can transform static 2D images into 3D, creating videos and photos to be displayed on the screen without loss of quality, through... proprietary 3D Plate system to alter the light and create a real perception of volume.

Content customization

The entire process of customizing what will be displayed on the screen will be done through the platform. VTX, released for use by retailers and managers. In addition to being able to transform 2D images into 3D via AI Studio software, the platform VTX It can generate new content from still photos using artificial intelligence; merchants only need to send text commands specifying what they want to receive.

The platform VTX It was developed to be a complete solution, controlling everything from content creation to remote display management, allowing companies of all sizes to implement and update their digital signage systems quickly and efficiently.

For content creation, the platform has the VXT Canvas, an intuitive design tool that operates with a "drag and drop" system and offers a vast library of professional templates and images. Furthermore, if you have more than one smart screen from Samsung In your company, it's possible to manage the models separately or together, including remotely (without being at the company) by accessing your account.

In addition to content management, the Samsung VXT offers advanced control over the hardware devices themselves, whether they are from Samsung or other brands. The platform allows remote management of functions such as turning screens on and off, adjusting brightness, and performing updates, which helps optimize energy consumption and extend the lifespan of equipment.

One of the great differentials of VXT is your early warning system, which monitors devices and notifies administrators of potential failures before they occur, minimizing interruptions and ensuring more stable and secure operation.

Practical applications

Designed to integrate seamlessly into different environments, the Spatial Signage It offers versatile installation in both shop windows and on walls. Thanks to its ability to immediately capture the public's attention, the equipment is the ideal solution for... High-end spaces, such as luxury retail stores, jewelry stores, large chains, shopping malls, and flagship stores..

Beyond retail, its elegant design and immersive visual impact make it perfect for corporate lobbies and hotels, serving as a powerful tool to highlight premium products and increase the length of time consumers spend on-site.

How to buy

The purchase process can be initiated by Samsung Business website, the sales platform B2B-Profile da SamsungAfter filling out a form, an employee of Samsung We will contact you to proceed with the purchase and installation process.

Technical specifications

See the video

What did you think of the new product? Would you have one of these in your company? Tell us in the comments! Comment!

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With some info: Samsung Newsroom