Siri should get major artificial intelligence update in 2024

Despite the careful approach of Apple about generative artificial intelligence and language models, since last year there appears to be considerable momentum within the company to advance in this area. Although there were doubts about how these technologies would be incorporated into final products, information about the brand's plans began to be released and is expected for the year 2024.

Now, right at the beginning of the year, more details have brought the matter back to the surface, especially as it is a major update to the Crab, Apple's personal assistant.

Expected Features

Last year, according to Mark Gurman, journalist from Bloomberg, there was the internal and restricted development of a Apple GPT, a chatbot similar to that of OpenAI which, despite safety concerns, was gradually expanded to more employees. Still, this artificial intelligence would not be in the public launch plans. It turns out that the news spread and caused a buzz, especially since it involved the Apple , known for making a revolution in the field of technology. The year 2024 was the big one expected for possible news on this subject. So, said and done, new speculations about updates to the Crab have gained strength again for now.

According to information MacRumors, the informant eyes1122 shared on the South Korean social network Naver an intriguing rumor. It appears that the company is really moving forward with integrating its artificial intelligence system with Siri, with plans to possibly introduce these new capabilities in Worldwide Developers Conference (WWDC), annual conference of Apple for developers.

Rumors indicate that this new version of Crab could feature significant improvements, including more natural conversation and advanced customization options for users. These improvements, supposedly, would work synchronously on several devices in the Apple , enabling information management between them. Furthermore, the assistant could be associated with a new service exclusive to the brand, perhaps related to the improved functionalities of the Shortcuts. Ways to connect it to external services may also be part of the information to be revealed in the WWDC.

There is also a suggestion that part of these functionalities could be offered through subscriptions, similar to the current model of GPT-4, for example, although it is not yet clear. The truth is that the informant's history of successes and errors tends to be quite varied, with accurate predictions, as was the case with the launch of iPhone SE third generation and MacBook Pro 2023, but also some mistaken predictions, such as the suggestion about the end of the development of a 5G modem, among other cases.

In summary, updating the Crab would make it transform into a generative AI of Apple , with the ability to learn complex patterns of behavior from vast sets of data. This type of AI can create new information in an original and practically unique way with each interaction. It has this ability to constantly evolve on its own, without relying exclusively on human programming.

Siri Evolution

It would not be wrong to say that the Crab is an artificial intelligence Apple However, if we consider the evolution of technology over the years, today it would even be a little behind in this area. A personal assistant ended up becoming just that and thus managed to move away from what is today known as AI, as is the case with ChatGPT.

But even so, the assistant's trajectory, originally developed by SRI International Artificial Intelligence Center, represents a remarkable evolution in human-machine interaction. Since its launch in 2010, the Crab It has been a symbol of the transformation of technology and an ally in everyday life. Its early years were challenging, with an emphasis on accurate pronunciation and an initial availability only in English, which limited its accessibility. However, five years later, it expanded into Portuguese, becoming more accessible to a global audience.

But the big leap only came with the iOS 8, introducing the iconic voice command “Hey Siri!”, a game changer in the way of interacting with devices. This functionality was so revolutionary that it eliminated the need to touch buttons, paving the way for more natural and convenient communications with the virtual assistant.

Now, a Crab with improved AI it would be something even more gigantic, especially since it is a large company that, to date, has not presented anything related to this technology. At least, not explicitly.

The truth is that, if you take into account functions such as a keyboard with better text prediction, automatic transcription of voice messages or voice isolation during calls, for example, the Apple It turns out that it already makes regular use of artificial intelligence in its products. The difference is that the brand chooses not to emphasize this aspect. The company's CEO himself, Tim Cook, has already mentioned that several product features are driven by AI, but the company does not seek to highlight this technology in promotions.

Expectations: Apple and AI

With the growing wave of generative artificial intelligence in the technology market, it would not be surprising if the Apple explore new developments in this field throughout 2024, mainly because it is one of the main companies in the sector. It is always highly anticipated that the brand will launch something of a high standard and truly unprecedented.

The company had already begun developing a generative artificial intelligence system called Ajax, based on Google Jax, a machine learning tool that is used to create language models — the basis for solutions similar to ChatGPT and google bard. With this, it was said that the Apple had the help of several teams collaborating on this project, which had a strategy to strengthen cloud computing and infrastructure services. However, some challenges related to protecting users' privacy were being faced at the time.

Despite a certain degree of uncertainty, since before last year there have been rumors pointing to the development of artificial intelligence by Apple towards artificial intelligence. These recent rumors align with reports since 2022, suggesting considerable company focus on AI integration, particularly for the company itself. iOS 18 really.

New Siri release date

For now, there is no official confirmed information about the rumors or release forecast, and the release date itself WWDC has not yet been announced. Historically, the event usually takes place in mid-June, but there is still no official confirmation of the date. Apple about the event or about possible announcements related to artificial intelligence. However, all speculation points to the new version of Crab Come along to the launch of iPhone 16.

In conclusion, it is correct to say that the company has a careful approach to innovations, always seeking to prioritize quality and the perfect integration of new technologies into its ecosystems. Therefore, while it is plausible to expect advancements related to generative AI this year, the company may choose to introduce these capabilities gradually, with a focus on delivering exceptional user experiences. Whichever path is chosen, many sources indicate that 2024 could be recognized as the “year of AI” for technology. Apple .

See also: Microsoft Copilot for iPhone and iPad brings free GPT-4 to Apple users

Sources: BGR, MacMagazine

reviewed by Glaucon Vital in 5 / 1 / 24.