SPFW 2021 will have a Free Fire skin parade

You buy a lot of skins from Free Fire? During the game's national championship, one of the most downloaded titles in the world, it was announced that a parade of 20 outfits available on Free Fire will take place during the Sao Paulo Fashion Week 2021, the most important fashion week in Brazil. The novelty is derived from a partnership with the bank Santander, and is focused on ending the stigma of materialization within the gaming world.

Check out details and everything that was presented during the SPFW 2021, that is happening in person in São Paulo (SP). We remind you that all safety protocols against COVID-19 were followed so that no player or guest present was at risk.

Santander is focused on being the world of fashion and gamers (at the same time)

One of the great complaints of women who are acting in the universe gamer it is female hypersexualization, which leads many women to avoid exposure to other participants. Thinking of putting an end to this movement that contributes nothing to the community, the bank Santander is launching a campaign in partnership with the Free Fire.

“Where is the respect of the gamer public, who have always created their own inspirations? Materialize skins from Free Fire (character special clothing) is the idea of ​​respecting creators who bring these ideas into the real world. O Santander has the idea of ​​being present to unify the world of fashion and games in a respectful and creative way, investing and bringing the best of it.”

 Igor Puga, Marketing and Brand Director at Santander Brasil

Free Fire Skins Parade will take place later this month

On November 17, at 19 pm, there will be a parade of 20 skins, which as you can imagine, are available at Free Fire. This is the first time in the history of both the game and the fashion event and the Santander, in which this partnership took place. It was also the first time that clothing from a game is being showcased in a “real world” fashion show, where players can experience what a reality would be like where skins were available for purchase. Here's a preview of what's to come:

Fernando Mazza, head of operations at Garena Free Fire in Brazil, took the opportunity to remind us of the great success of the title in our country: the Free Fire It has been downloaded over a million times worldwide, and has over 150 active players. The idea of ​​bringing the reinterpretation of the skins do Free Fire for this parade is precisely to disclose to the players that, despite being digital, the characters have their own individuality.

Partnership between Santander and Free Fire is focused on the influence of gaming clothes

Also present at today's event, Paulo Borges, creator of SPFW, confirmed that the partnership is focused on showing the changes that are happening in our daily lives and how this can influence our future. The organization of the event that will host the 20 skins do Free Fire, like the game and the bank, are focused on showing that this is far from an attention-grabbing event.

“This is a project that managed to bring together representation, the virtual, high fashion and the world of games.”

Patricia Audi, Executive Vice President of Communication, Marketing, Institutional Relations and Sustainability at Santander Brasil

Igor Puga, Marketing and Brand Director at Santander Brazil, stressed that this unification between fashion and games should be considered a great tribute, where organizers hope that all players see fashion with new eyes.

“The premise of the union of the Free Fire and the fashion world was taken with a lot of responsibility, where no, it wasn't stylists who created skins from Free Fire to the game. The stylists did a reinterpretation based on the clothes of the most popular characters. With that, we have an immaculate movement, where we will earn all the respect of the players not only with the initiative itself, but also with the fashion sector. Suddenly, everyone who plays Free Fire daily they will be more willing to see the similarity, which is precisely this restlessness and diversity, which is quite present in the sectors, despite being separated.”

Igor Puga, Marketing and Brand Director at Santander Brazil

Exhibition will take place on social networks of fashion event

If you're interested in seeing how skins on Free Fire would be released in real life, a broadcast on social networks (Facebook e Social media coordinator) Of the Sao Paulo Fashion Week is scheduled to take place on the 17th of November, starting at 19:20. It will be possible to check the work of the stylists, with XNUMX Free Fire skins will be displayed. Everything will be streamed for free and you just need a device with an internet connection.

The special parade will also take place in person, but only for guests and the press. With this release, the companies involved hope that the gaming community will be more open to the world of fashion, even though these universes just seem quite different.

What do you think of a parade of skins from Free Fire? Will you follow the event? Leave a comment right now!

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