Sony and Microsoft Form Strategic Partnership Focusing on AI, Cloud and Gaming

Sony e ecosystem are two giants of the technological market, with a particular rivalry in the games market. However, both announced this Thursday (16) a partnership to creation of new technologies that promise to improve the player experience.

In the memorandum signed by the companies, the focus is to explore the development of new cloud products – online data storage – based on the Microsoft Azure, a platform for programs and services of this type. The objective is to use the system to support the games and content of streaming.

Furthermore, Sony can explore the existing database of the Azure to improve its online gaming services. These improvements also include the development of platforms for the community of content creators.

Microsoft and Sony, onecorporate partnership

AIs and semiconductors are two other important points mentioned in the agreement. In the case of semiconductors, the potential in the joint development of new intelligent image sensors will be explored, integrating the technology of the two companies. Enhanced features will be offered to enterprise customers.

In terms of artificial intelligence, the parties will explore the incorporation of the platform and advanced tools of the ecosystem in consumer products Sony. The intent is to provide intuitive and easy-to-use AI experiences.

“PlayStation® came about through the integration of creativity and technology. Our mission is to continually evolve this platform so that it continues to deliver the best and most immersive entertainment experiences, along with a cloud environment that ensures the best experience possible, anytime, anywhere.”

Kenichiro Yoshida, President and CEO of Sony

Satya NadellaCEO of ecosystem, also commented on the new partnership, stating that the company's products will help Sony deliver new experiences for gamers.

“Sony has always been a leader in entertainment and technology, and the collaboration we announced today builds on that history of innovation. Our partnership brings the power of Azure and Azure AI to Sony to deliver new entertainment and gaming experiences to customers.”

Satya Nadella, CEO of Microsoft

Streaming on the rise

It is worth remembering that the market streaming It is one of the biggest bets in the gaming market. Currently, the ecosystem offers a similar service with the Xbox Game Pass.

The service consists of a fixed monthly payment, in order to have access to a pre-defined catalog of titles, however, the player needs to download the content. Sony offers the PlayStation Now, which is now available in Brazil.

Another strong competitor is the Stadia, announced in March, and which promises to run complex games on virtually any device with the browser Google Chrome installed. The service is expected to launch later this year.