TCL unveils air conditioning and smart TV factory in Manaus
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For the first time in its history, the TCL invited journalists from across Brazil to visit its factories in Manaus, Amazonas state. There, they learned more about the brand's domestic production of smart TVs and air conditioners and learned about its future investment plans. Find out everything we saw below:
TCL in Brazil
TV production
The operation of the TCL No. Manaus Industrial Pole (PIM) is a strategic point that connects global manufacturing to the Brazilian market. The factory, whose roots date back to 1973 and which was consolidated after the entry of TCL in partnership with Semp in 2016, it boasts an impressive production volume: more than 14,479 million Smart TVs were manufactured between 2016 and 2024.
With approximately 1.200 employees working two shifts from 6:30 a.m. to 2:00 a.m., the unit adapts its production to the demands of the Brazilian market. The largest volume of televisions manufactured is concentrated in the most popular and affordable sizes, particularly 32-inch TVs, closely followed by 50-inch and 55-inch models.
Assembling televisions in Manaus is a high-precision process that combines international logistics and cutting-edge technology. Although the raw materials, including most of the panels (screens), arrive by ship from China, the final assembly is entirely domestic.
The production line uses computer vision to review electronic boards, similar to Motorola smartphone factory. Assembling a board is extremely quick, taking only 100 seconds.
To ensure the solidity of the components, the boards are placed in a reflow oven that reaches temperatures of up to 200°C (488°F) and then subjected to thermal shock in a -25°C (-4°F) environment. The final step involves manually inserting components before final soldering. Six models are manufactured there. They are:
C655 Series (4K QLED PRO)
A C655 Series represents the segment TCL QLED 4K with the operating system Google TV, offering resolution 4K Ultra HD and QLED technology, that uses Colored Quantum Crystals to deliver over a billion shades of vibrant color. This line balances high definition, enhanced color, and image processing for a complete entertainment experience.
ROKU TV RS530 (Roku TV)
O model RS530 It's typically found in the 32-inch size with HD resolution and an LED panel, and is a Smart TV focused on simplicity and content access. The big difference here is the operating system. Year of the TV, known for its extremely user-friendly interface and quick access to a wide variety of streaming services, as well as being controllable by mobile apps and voice assistants such as Google Assistant, Alexa or Siri.
C6K Series (ADVANCED 4K QD-Mini LED)
A C6K Series also uses QD-Mini LED technology, integrating the Quantum Dot and Mini LED for advanced light control, with capacity for up to 512 lighting zones. This line is characterized by the processor AiPQ Pro, high-performance HDR capabilities, and enhanced gaming features (144Hz VRR). The model is marketed as a 4K Smart TV with Google TV, aiming to deliver high contrast and vibrant colors at a more affordable price within the Mini LED category. It is available in sizes ranging from 55" to 98".
C7K Series (PREMIUM 4K QD-Mini LED)
A C7K Series raises the bar for picture quality by combining QD-Mini LED technology, offering Quantum Dot (QLED) with Mini LED backlighting. This combination results in superior contrast and more intense brightness, reaching peaks of 3000 nits, with precise lighting control of up to 1.248 zones. The TV works with Google TV and has a AiPQ Pro and has a native refresh rate of 120Hz, being optimized for gaming (VRR 4K @ 144Hz) and offering HDR10+ and Dolby Vision IQ.
P8K Series (QLED 4K TV)
A P8K Series accumulators is a QLED 4K which stands out for bringing cutting-edge features focused on performance and audio, equipped with the processor AiPQ Pro and offering a native refresh rate of 144Hz. This TV uses the technology QLED to deliver a wide range of vibrant colors (93% DCI-P3) and incorporates a sound system ONKYO 2.1 Hi-Fi System, with units of subwoofer independent, offering excellent performance for gamers and movie enthusiasts.
Air Conditioning Production
A TCL entered the Brazilian air conditioning market in 2019, initially in partnership with Komeco, which was in judicial recovery. From 2019 to 2022, TCL even licensed the brand Komeco for the production and marketing of its devices. The move to its current headquarters took place in April 2022, when it began using the original factory. Komeco, located in Distribution Park Hines, where it currently occupies eight modules.
This facility employs 700 people and can produce 717 units annually. The factory produces Split Wall models (such as the FreshIN and T-PRO lines) ranging from 9.000 to 32.000 BTUs exclusively for the Brazilian market. See the lines produced below:
FreshIN 3.0
Considered an evolution of FreshIN 2.0, FreshIN 3.0 line maintains focus on indoor air quality with its Air Renewal System and innovates by incorporating the Artificial Intelligence (AI Eco) for energy savings. In addition, these models come equipped with Quadripuri Filters (including HEPA and Silver Ion filters), offer Wi-Fi connectivity and voice control, and ensure stable operation in extreme temperature conditions.
T-PRO 2.0 Series
A T-PRO 2.0 Series is an Inverter line of Split air conditioning that stands out for its functionality Soft Breeze, which intelligently distributes air to avoid direct cold spray on the skin. The models are Wi-Fi compatible, allowing control via the app TCL Home for Android/iOS or through voice assistants (Google Assistant and Alexa), and have the Sterilization function to promote a healthier environment.
Elite Series A1 / A2
A Elite Series represents the classic line of conditioners Split of the brand, offered in versions Conventional (On-Off) e Inverter, and with Cold (A1) or Hot and Cold (A2) cycles. The Inverter models in the series, such as the A2, are known for combining modern design with features such as ECO Mode for energy savings and purification filters (Silver Ion and Activated Carbon).
Floor-Ceiling Invert
O Floor-Ceiling Invert is a line of air conditioners for the light commercial segment, ideal for larger environments, such as stores and offices. They stand out for their ultra thin design and wide operating range, delivering temperatures from 5°C to 50°C, in addition to an ECO mode that guarantees energy savings even on days when the model is in high use.
Cassette Inverter
Just as Floor-to-ceiling, the model Cassette Inverter is part of the light commercial line of TCL, designed for recessed ceiling installation. These units utilize 100% DC Inverter technology and R-32 fluid, and are focused on providing discreet, efficient air conditioning with optimal air distribution for large commercial spaces.
Bet on the future
The air conditioning factory of TCL demonstrates a robust growth plan in Brazil, focusing on expanding production capacity and technology. After investing R$40 million in the move in 2022, the company aims to inject more R$100 million by 2027 in its operation.
Currently, the factory is capable of producing 717 thousand units per year, but the idea is to almost double this volume, reaching the mark of 1,2 million units annually in 2027, consolidating the brand's presence in the national market, which is the sole destination for this unit's production.
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Text review done by Jaime Ninice on 25/10/2025.
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