TikTok will be the third largest social network in 2022
One of the fastest growing and most visible social networks in the world, TikTok is expected to take the place of third largest social network in 2022, according to forecasts. The short video platform should be behind only Facebook e Instagram. Check out more about the news.
Forecast for networks in 2022
A prediction made by Insider Intelligence revealed the number of active users on social networks in 2022, according to an estimate. In this graph we see the two largest social networks in the Meta in leadership, being Facebook first with nearly 2,1 billion monthly users; then the Instagram with 1,28 billion monthly users and in third place, the TikTok, with 755 million monthly users.
This growth is being highly compared with the performance of the TikTok in previous years, namely: 59,8% of subscriptions to the social network in 2020, followed by a 40,8% increase in 2021. Facebook reported a 6% increase per year in monthly active users, reaching 2,91 billion. Already according to leaked information, Instagram has surpassed the range of 2 billion monthly active users — in June of 2018.
The forecast for 2022 is based on a calculation of the frequency that users of each social network access that platform. For example, if the user accesses once a month, this number is already considered a valid access to the forecast metric.
Data about TikTok
An application that measures downloads pointed out that the App Store e Google Play reached over 2 billion TikTok downloads in the first quarter of 2020 alone. In another measurement app, TikTok saw growth during 2020 of 325%, including an increase in social media usage, per user, of 65% monthly, at that time, surpassing Facebook hits.
The rise of TikTok is especially challenging for Snapchat, with which it competes head-to-head for young audiences. While TikTok doesn't share much of a similarity with Twitter, its massive size relative to the more established platform is a clear reflection of the addictive nature of TikTok's content.
Debra Aho Williamson, Chief Analyst at Insider Intelligence
In July 2021, the measurer Tower Sensor pointed out that TikTok was the first app that is not part of the Meta/Facebook community to reach the number of 3 billion downloads, between Google Play and App Store. This number surpassed the downloads of other applications already well established worldwide like Netflix YouTube, Tinder and others.
Finishing the predictions, Insider Intelligence states that in 2022 about 3,57 bilhões of people will be actively using TikTok on a monthly basis.
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