Follow the World Cup games with Casimiro on YouTube
One of the biggest names in the streaming universe, Casimiro will broadcast the World Cup in an unprecedented partnership between FIFA, livemode, who was responsible for the production and commercialization of the package and the YouTube🇧🇷 The agreement guarantees that 22 matches will be broadcast live on the video platform of the Google, including the matches of the Brazilian National Team, the opening and the final of the event. As it could not be otherwise, the streamer will also react to the best moments of all 64 games, with clips of the goals and important plays right after the matches.
All broadcasts, as well as clips and match highlights will be available on CazeTV, Casimiro's new channel on the video platform. In addition, the already traditional channel Casimite cuts will feature cuts and youtube shorts of all World Cup games. To deliver a broadcast at the highest level, the streamer will also have a team made up of other names already known in the sports world.
“LiveMode will sell, promote and produce broadcasts on Casimiro's channels. Through this partnership, FIFA and LiveMode will offer a unique alternative to traditional broadcasts, engaging the streamer's millions of young fans who want to experience the World Cup in a relaxed and irreverent way. It is the first time in history that the World Cup will have games broadcast by a streamer in Brazil.”
LiveMode in a statement
In a note published on the official blog of the YouTube, the company highlighted the way in which sport has been inserted into the platform, giving internet users a new look in the transmission of sporting events. Football was even the most watched sport in 2021.
This year, the World Cup broadcast is the second sports broadcast held there. At the beginning of the year, the platform broadcast Paulistão for the first time, having reached more than 81 million views in full games in YouTube, of which 73 million views were live.
Still talking about audience, in Brazil the platform has a monthly audience of 120 million people, 75 million are already watching content on connected TV, and the time spent watching football on TV screens in the country grew by more than 140% from May 2021 when compared to the previous year. Numbers that tend to grow even more in the coming years.
“The way fans consume content is changing as more options emerge to follow their favorite sports. Bringing Cazé and the World Cup together live on YouTube is another important step in our mission to connect fans with their passions in different formats, devices, at any time. And with that, create relevant opportunities for brands to be part of these moments”
The livemode to generate income with the transmissions was the sale of sponsorship quotas as is done on TV Aberta. Sponsorship quotas were closed with five companies: Brahma, Coca-Cola, McDonald's, Nubank and Vivo. However, the company also reported that there is still a quota available for sale.
The Qatar World Cup starts on November 20th and Brazil's debut will take place on the 24th, at 16:XNUMX (Brasília time), against Serbia.
See also:
In addition to the broadcasts made by the streamer on YouTube, the biggest football event in the world can also be watched on open TV, pay TV and streaming channels. See all the ways to watch the Qatar World Cup.
Source: YouTube.
