CES 2026: LG renews its line of OLED TVs, monitors, soundbars, and home appliances at the fair.
In an event held in the city of São Paulo, the LG invited journalists to learn details of everything that was presented in Las Vegas, in CES 2026First-hand information. The company not only detailed its new products immersed in artificial intelligence (including a wireless smart TV), but also commented on its new factory in Brazil with an investment of 1,5 billion reais. See all the announcements right now.
New factory in Brazil
With a projected opening date of July 2026, the LG's new factory in Brazil It will be the company's largest outside of South Korea. Already under construction in Fazenda do Rio Grande (PR), in the metropolitan region of Curitiba, the LG The company invested 1,5 billion reais to bring the idea to life, and expects 12% growth by 2026.
With the new factory, whose initial focus will be the production of refrigerators, the Paraná state government predicts that more than a thousand jobs will be created on a plot of land exceeding 770 m². The new factory in Curitiba joins another plant the company has in Manaus, focused on white goods and air conditioning units.
Smart TVs
Keeping an eye on 2026 World Cup, LG It expects to grow 30% this year, with the major football event being the main driver behind achieving this goal.
From a marketing perspective, in 2026, the LG will bet heavily on TV trade-ins driven by World cupWe're even going to bring the famous [unclear] to Brazil. LG OLED Wallpaper (LG OLED W), a wireless TV that is only nine millimeters thick.
Cintia Viani, TV executive at LG Brazil
Screens with Micro RGB panels
The technology Micro RGB Emerging as the next major evolution for premium displays, this technology radically differentiates itself from current technologies by using microscopic inorganic LEDs—smaller than 100 micrometers—in red, green, and blue colors. By eliminating the need for color filters and backlight layers, each pixel acts as an independent light emitter, ensuring extremely precise, point-by-point control of brightness and saturation.
A LG materialized this innovation in the line “Micro RGB evo AIpresented in CES 2026 This represents the pinnacle of the brand's visual engineering. This panel delivers infinite contrast and perfect blacks—previously exclusive to OLED screens—but with a crucial advantage: an estimated peak brightness exceeding 4.000 nits. By using inorganic material, this screen eliminates the risk of... burn-in and offers far superior durability, supporting high levels of brightness for extended periods without wear.
New Tandem OLED screens
Meanwhile, technology Tandem OLED, introduced in the new G6 and C6 generations, represents the ultimate refinement of existing organic panels.
O Tandem OLED It innovates by stacking two layers of organic light emitters, allowing for much higher brightness levels and ensuring greater panel longevity. This structure distributes the necessary energy between the layers, which reduces stress on the pixels and increases energy efficiency compared to other models. OLED traditional single-layer.
This architecture allows the screen to reach much higher brightness levels and improve energy efficiency without overloading individual pixels, solving the challenge of screen longevity. OLED traditional.
In 2026, the LG It brings Tandem OLED technology to TVs, which uses two OLED layers to further enhance colors, and Hyper Radiant RGB technology. (Hyper Radiant Colorwhich further enhances brightness. The screens also feature an anti-glare finish and a processor with five times better graphics performance. For gamers, we will also bring 4K 120Hz game streaming to play directly on the TV without the console.
Diego Oliveira, Product Manager for LG's TV line.
True Wireless Wallpaper TV (OLED evo W6)
Already defined as the thinnest OLED smart TV in the world, measuring only 9 millimeters thick, the OLED evo W6 It's a relaunch of a 2017 model, also presented by LG during his time in CES of that year. In addition to featuring the new technology Tandem OLEDThe model also stands out for having a transmission. True Wireless (wireless) and advanced image processing, which the company called Hyper Radiant RGBHyper Radiant Color. The new 2026 version will be released in 77-inch and 83-inch sizes.
For the gaming audience, the OLED evo W6 It offers a competitive advantage, with a refresh rate of up to 165Hz and a response time of 0,1ms, ensuring extreme fluidity. Support for G-SYNC and FreeSync Premium eliminates image tearing, while the Game Optimizer menu centralizes vital adjustments. Wireless transmission of Zero Connect Box It maintains a stable 4K resolution with no noticeable latency, preserving performance.
To be able to work wirelessly, the box Zero Connect Box It can wirelessly send 4K quality images without delay to the smart TV, all via Wi-Fi, requiring only that the device be connected to it, often even inside a shelf. It is worth noting that the Zero Connect Box It can be placed up to 10 meters away from the smart TV.
O Hyper Radiant Color This is LG's new bet to redefine the visual experience and technology, which elevates the performance of OLED screens to a new level of brightness and contrast, ideal even for very bright rooms.
With the support of the feature Brightness Booster UltraThe panel is capable of reaching peak brightness levels up to 3,9 times higher than conventional models, while maintaining the perfect blacks characteristic of the brand. To ensure that this intensity is not obscured by ambient light, the screen has certification. Reflection Free Premium, offering the lowest reflection rate ever seen in TVs from this manufacturer.
All this display power is orchestrated by the new α (Alpha) 11 AI Gen3 processorwhich integrates a Neural Processing Unit (NPU) 5,6 times more powerful than its predecessor. The chip's major differentiating factor is its innovative... Dual AI EngineThis solves a long-standing technical dilemma: the loss of natural textures during imperfection removal. By executing simultaneous algorithms, the processor manages to reduce visual noise while preserving the original details of the scene, delivering a balanced image free from the artificially smoothed look common in previous generations.
The company also confirmed the arrival of the LG Gallery+, a service reminiscent of Samsung smart TV Art Mode It features over 4.500 images of famous works from around the world, and also supports synchronization with the user's gallery and images created via artificial intelligence.
A OLED evo W6 It will be launched in Brazil sometime in 2026, but its price and specific arrival date here have not yet been revealed.
LG Gallery TV
Developed for those seeking more than just a simple smart TV, the LG Gallery TV arrives to be a direct competitor of The Frame Pro in the lifestyle electronics category. Available in sizes of 55 and 65 With a screen size of 12 inches and 4K resolution, the model also features a mode... Gallery+, updated monthly and developed with curation from museums around the world.
The television features a slim design and a flush mount (flush-mount) which allows it to sit flush against the wall, integrating perfectly into the decor. To reinforce the art-like aesthetic, the TV supports customizable magnetic picture frames, allowing the user to adapt the look to their style. In addition to its aesthetic function, the LG Gallery TV It doesn't neglect entertainment, offering immersive sound with AI Sound Pro (Virtual 9.1.2ch) and internal memory for content storage.
Your screen uses technology MiniLED with 4K resolution, powered by the processor α (Alpha) 7 AIIt features a specialized finish that reduces glare and minimizes reflections, ensuring the image maintains the appearance of a real painting, regardless of ambient lighting.
OLED evo AI C6
Regarding the intermediate series of TVs, the LG It introduced a significant change by dividing the line into two models: the lg c6 and LG C6HThe big news is that both versions inherit the dashboard technology. Primary RGB Tandem used in the previous year's top-of-the-line model (a G5).
This represents a massive leap in performance compared to... C5allowing the C series to achieve brightness levels previously exclusive to the G series. C6HThe C6, focused on large formats (77 and 83 inches), and the standard C6 (42 to 65 inches) are equipped with the new processor. Alpha 11 AI Gen 3, guaranteeing state-of-the-art image and sound processing.
OLED evo AI G6
The new LG OLED evo G6 It arrives on the market positioning itself as the pinnacle of the brand's technology for 2026, standing out for its use of the unprecedented panel. Primary RGB Tandem 2.0This technological advancement provides a 20% increase in brightness compared to the previous generation. (G5), driven by the resource Brightness Booster Ultra.
In addition to superior brightness, the G6 incorporates technology Reflection Free Premium, which reduces screen reflectance to less than 0,5%, ensuring perfect black levels and eliminating visual distractions even in brightly lit environments.
In terms of features and games, both the G6 as for C6 They set new standards as the world's first TVs to offer cloud gaming in 4K at 120Hz, in addition to supporting native refresh rates of up to 165Hz for PCs and consoles. The new processor enables advanced artificial intelligence features — such as AI Genre TruMotion for adaptive motion smoothing and a AI Hub Refreshed on webOS, which integrates assistants like Copilot and Gemini for more intuitive and personalized navigation.
Monitors
For the year 2026, the LG inaugurated the line UltraGear evo with various types of panels to cater to the most diverse types of enthusiastic gamers. Lucas Rodrigues, Marketing Manager of LG, he emphasized at the event held in São Paulo that the LG It is the company that has sold the most monitors in Brazil since 2020, with 95% of sales happening online.
the new line Ultra Gear evo It also comes with support for AI upscaling, which improves the image displayed on the screen without the need for a more powerful video card, all with the support of the processor. Three models were announced: 39GX950B, 27GM950B e 52G930BGet to know each of them:
LG UltraGear evo G9 (52G930B)
Arriving to break records, the LG UltraGear evo G9 It's the world's largest gaming monitor, with a 52″ LCD screen and dual 5K25 resolution. Its curved screen delivers an immersive experience for those who want to feel practically inside the game environments. A 1000R curvature surrounds the user's peripheral vision for perfect immersion.
The model can deliver a refresh rate of up to 240Hz and, when in portrait mode, allows for the display of a standard 42″ monitor in a 16:9 aspect ratio. When in landscape mode, it's possible to see an even fuller image, in a 21:9 aspect ratio.
This format provides 33% more workspace than a standard UHD monitor. The visuals are equally striking, offering vibrant colors and deep contrast, validated by VESA Display HDR 600.
LG UltraGear evo GM9 (27GM950B)
Featuring a 27″ MiniLED panel, the LG promises that the LG UltraGear evo GM9 It will be the first in its category to solve the problem of bloomingThis is quite common in LCD/LED panels and basically causes a small white border around people/characters.
Delivering 5K resolution, the new gaming monitor from LG It features 2.304 local dimming zones, combined with Zero Optical Distance technology, which minimizes the distance between the panel and the LED. The monitor offers ultra-high luminance and refined contrast accuracy, preserving fine details in both bright and dark scenes.
The model features an AI upscaling solution that enhances scenes below 5K resolution, allowing users to enjoy the screen's quality without needing a more powerful graphics card. In addition to the image, the same artificial intelligence can improve the sound for even greater immersion.
LG UltraGear evo GX9 (39GX950B)
Finally, here are the new gaming monitors presented by... LG at CES 2026, LG UltraGear evo GX9 It has a 39″ OLED screen with dual resolution and, when 5K resolution is enabled, it's possible to have a refresh rate of 165Hz (when 2K resolution is enabled, this reaches 330Hz, without sacrificing perfect blacks and realistic colors).
By combining the height of a 32″ monitor with a 21:9 ultrawide aspect ratio and 1500R curvature, the monitor maximizes horizontal immersion. Its 142 PPI resolution, coupled with VESA DisplayHDR™ True Black 500 certification, delivers rich images with true blacks and exceptional sharpness. The model also features generative AI that can enhance content below 5K quality, with the same happening in the audio department.
Soundbars & audio
LG Sound Suite
O LG Sound Suite It stands out as a pioneering modular audio system, designed to offer unprecedented flexibility and customization. At the heart of this ecosystem is the soundbar. H7which can be combined with other wireless components, such as surround speakers. M7 e M5 and the subwoofer W7, allowing up to 27 different configurations.
This allows the user to adapt the system from a simple setup to a complex 13.1.7 channel home theater, according to the needs of the environment and immersion preferences. The line is powered by the processor. α (Alpha) 11 AI Processor Gen 3, the same technology used in the brand's premium OLED TVs, ensuring sound precision, intelligent separation of audio objects, and stereo upmixing for spatial audio with the feature AI Sound Pro+.
A key technical differentiator is the integration of advanced calibration and connectivity technologies. This feature... Sound Follow, using ultra-wideband (UWB) technology, adjusts the listening "sweet spot" based on the user's physical location, while the Room Calibration Pro It uses artificial intelligence to analyze the acoustics of the room and refine the audio for perfect balance. Furthermore, it... LG It incorporated speaker units from the renowned brand. Peerless, known for its excellence in premium systems, ensuring that the system's versatility does not compromise sound fidelity.
O Dolby Atmos Flex Connect The soundbar is the main technological highlight of this launch. H7 The first in the world to integrate this innovation. Unlike traditional systems that require rigid speaker placement, FlexConnect allows speakers to be placed anywhere in the room — whether on shelves, in corners, or on various pieces of furniture. The system automatically maps the speaker layout and calibrates the sound of each one individually, optimizing the Dolby Atmos experience for that specific layout.
Furthermore, the Flex Connect It makes the speakers of the smart TV and the soundbar system work together. This way, even if your TV's sound is less powerful, you can still have an immersive sound experience. The system LG Sound Suite It will be sold in the US for US$1 (approximately R$5.379 in direct conversion) with no release date yet scheduled for Brazil.
Connected home
Regarding connected homes, the LG is with vision Zero Labor Home (which can be translated as “Effortless Home”), which basically creates an ecosystem of AI-controlled products so that users have more time to take care of themselves while the devices do the household chores. This idea has three pillars:Excellence in devices, an orchestrated ecosystem, and the expansion of AI-based solutions beyond the home, including AI-defined vehicles and high-efficiency climate control solutions for AI-powered data centers."
To make this work, three devices were announced; we'll go through each of them below.
LG CLOiD domestic robot
As we mentioned in our article about it, the LG CLOiD It arrives as a true assistant for household chores: during the presentation video, the manufacturer emphasizes that it has the ability to fold clothes after washing, make coffee, retrieve small objects, and interact with other types of smart devices. The company also highlights that it can learn more complex tasks over time, and these are just the first steps.
One of the highlights of LG CLOID it is the use of what LG call it AI Physics (“Physical AI”(In the original English) — a combination of generative artificial intelligence, computer vision, and reinforcement learning applied to a physical body. This allows the robot to adapt its movements to different contexts, such as varying fabrics or distinct surfaces. See some examples of it in action:
With no plans to launch the model in the near future, the LG They still need to improve their robot before it becomes a viable product ready to work in your home. The most interesting thing is that the initial tests were very successful, so we'll have to see what the future holds.
New smart refrigerators
O LG Signature Refrigerator It acts as the kitchen's intelligence hub, distinguishing itself by incorporating a 6,8-inch LCD display dedicated to interaction and control.
The standout feature of this model is the use of generative AI based on language models (LLM), allowing the user to converse naturally with the appliance to receive personalized suggestions. It also prioritizes food preservation through this technology. AI Fresh, which learns the home's usage patterns to pre-cool the interior up to two hours before a planned door opening, ensuring thermal stability.
On the other side, the LG SIGNATURE Smart InstaView Refrigerator It focuses on visual experience and intelligent inventory management through cameras. Its central innovation is the technology-enabled dashboard. T-OLED, which can switch between total transparency (to see the interior without opening the door) and displaying decorative digital art when at rest.
This model uses the feature ThinQ Food Combined with an internal camera to automatically identify ingredients, track what is stored, and suggest recipes based on available items, the technological door transforms into an active food management tool.
Both models share the new design identity. Refined Minimal, which marks the evolution of the line LG SIGNATURE With a cleaner aesthetic, textured steel finishes, and subtle gold accents, this renovation seeks to harmonize cutting-edge technology with luxury interior design, offering consumers the option to choose between the direct interactivity of the LCD screen or the technological elegance of the InstaView panel, depending on which functionality adds more value to their culinary routine.
LG Signature Oven
O LG Signature Oven It elevates the culinary experience with artificial intelligence features focused on precision and ease of preparation. It brings the function Gourmet AI, which uses an internal camera to automatically identify more than 85 types of dishes and select the ideal cooking settings for each one.
Another highlight is the feature AI BrowningThe oven monitors the bread baking process and notifies the user via the ThinQ app as soon as the preset browning level is reached. The oven also offers smartphone connectivity for real-time monitoring and video creation. time-lapse from cooking to easy sharing on social media.
Notebooks
LG gram Pro 17 (17Z90UR)
O LG gram Pro 17 It arrives on the market boasting the title of the world's lightest 17-inch notebook with an RTX graphics card. LG It achieved an impressive feat of engineering by fitting a large WQXGA (2.560 x 1.600) LCD panel into a chassis with dimensions comparable to a traditional 16-inch laptop. This extreme portability is largely made possible by the introduction of... Aerominum, a new material developed by itself LG which combines aluminum with aerospace engineering to dramatically reduce weight without compromising structural integrity.
Under the hood, this model doesn't sacrifice performance for lightness. It's equipped with the latest NVIDIA GeForce RTX 5050 GPU with 8GB of GDDR7 memory, offering enough firepower for graphics-intensive tasks and content creation.
The chassis's resistance in AerominumMeeting military-grade durability standards, this ensures that all this high-end hardware is protected against the rigors of daily use and frequent transport, while maintaining a sleek, scratch-resistant metallic finish. LG points out that the LG gram Pro 17 It will only be sold in North America, with no plans to release it in other markets at this time.
LG gram Pro 16 (16Z90U)
O LG gram Pro 16 It sets a new standard for the category as the lightest 16-inch laptop to offer dual AI (on-device and in the cloud). It's designed for immersive visual productivity, featuring a WQXGA+ (2.880 x 1.800) OLED display that delivers rich contrast and vibrant colors.
Like its larger sibling, the construction of this model directly benefits from technology. Aerominum, which utilizes an "aeroplate" structure to provide a premium feel and surprising robustness, eliminating the fragility that often accompanies such thin devices.
Focused on efficiency and intelligence, the Pro 16 It comes equipped with the new Intel Core Ultra processors and supports the Microsoft Copilot+ PC ecosystem. LG It integrated its own assistant, the "gram chat," powered by the sLLM EXAONE 3.5 language model, enabling secure offline productivity. The lightness provided by Aerominum This makes this device the ideal tool for professionals who need this AI processing and advanced multitasking capabilities anywhere, without the extra weight in their backpack.
What do you think of all the releases from LG at CES 2026? tell us CommentAnd don't forget to check out our video featuring the best ads from... CES 2026:
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With information: LG Newsroom l LG Global via YouTube
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