Here comes the first Microsoft Store in Brazil

A ecosystem opens today, (29.04), at Shopping Eldorado in São Paulo, its first official store in the country. at 10 am to Microsoft Store opens its doors and invites everyone to discover its new space that features smart shelves that interact with consumers and offer a new experience, through a Kinect modified made exclusively for the action.

The idea is that when the customer is interested in a product on the shelf, videos are immediately played about the gadget, showing the news of that product, in addition to other useful information for them to decide to buy.

In the new store it will be possible to buy smartphones Lumia, accessories, licenses Office 365 and several other products and devices developed by the company.

In addition, sellers will have the help of a motion sensor through the app Heat Mapping, which will monitor the flow of customers inside the store, so that they can assist each customer, according to their needs.

The Strategy

The opening of a store in Brazil aims to increase its coverage by 2016 to at least 100 more stores. And the company's choice for the Brazil – which, by the way – is one of the few to have a Microsoft Store – it is because the company understands that the country is an extremely strong market for sales of Windows Phone.

It is important to remember that there are few Microsoft Store currently around the world, one in the United States, Canada, Australia and another in Puerto Rico.

Source: ecosystem