Elis Regina and Maria Rita unite in a duet with artificial intelligence

A artificial intelligence enabled the realization of an exciting duet between the singer Elis the Queen, who died 41 years ago, and her daughter, also a singer Maria Rita, in a new campaign by Volkswagen. The purpose of the video is to celebrate the company's 70 years in Brazil, in addition to showing and comparing car models that demonstrate the company's technological evolution.

campaign on evolution

In the video, with the name VW 70 Years | generations, Maria Rita is seen driving a VW ID.Buzz, modern and fully electric version of the old Kombi, while singing the classic Belchior song, Like our parents, well known for its interpretation of Elis the Queen and which was successful in the 1970s.

The advertisement continues with images of the company's cars that left their mark on different generations, such as the Beetle and Brasília. At a certain moment, an old Kombi appears, driven by Elis Regina, and stands next to Maria Rita's car, creating a moment of encounter between mother and daughter to compose the duet that only current technology could provide.

Kombi returns in electrified form as ID.Buzz, ten years after the end of production of the model in Brazil. The new model will arrive in Brazil in a special and limited batch, consisting of 70 units, in honor of the brand's 70th anniversary. This initiative demonstrates Volkswagen's commitment to offering sustainable mobility solutions and moving towards a greener future.

With the campaign, Volkswagen highlights the evolution of the brand and the renewal of its product portfolio, showing that 'the new is always coming'. By uniting the Kombi, an icon from the past, with the ID.Buzz, the 100% electric version of the model, which arrives in Brazil in a limited batch of 70 units, it strengthens the country's presence in the brand's global electrification strategy.

Roger Corassa, Vice President of Sales & Marketing at Volkswagen do Brasil

How the video was made

Volkswagen used a technology known as deepfake to bring Elis Regina to the campaign, using a stunt actress to represent the singer while driving the vehicle. This technique, based on AI, made it possible to replace the face of the stuntwoman with the face of the singer herself. It is important to highlight that the deepfake it is a tool that requires responsible and ethical use to avoid misapplications and misinformation.

According to Volkswagen, the video editing process was aided by artificial neural network technology, which enabled the fusion of the stunt actress's face with the recreated image of Elis Regina. In this way, a visual result was achieved that combined elements from both sources. The voice present in the music inserted in the video is original by Elis Regina, preserving its authenticity and contributing to the emotional experience of the duet.

The video was conceived by the agency AlmapBBDO and produced by Boiler Films, under the direction of Dulcidio Caldeira. After filming, the video went through a post-production process carried out by a renowned specialized company in the United States, which has experience in large projects, including in Hollywood. This partnership provided a high-quality finish to the video, ensuring its aesthetics and visual impact.

Check out the full video below!

And you, what did you think of the campaign? Were you moved by the video? Tell us in the comments!

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reviewed by Glaucon Vital in 4 / 7 / 23.