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After being launched in India in September 2020 and more recently in the US in March, the youtube shorts, a new platform tool to watch and create short vertical videos, very similar to what happens in Instagram Reels and TikTok, arrived in Brazil this Monday, 07.
The announcement was made through a closed press conference last Wednesday, 02. The presentation was attended by Todd Sherman, Product Manager for Shorts. Sherman revealed that when YouTube was created, it was the first platform to let its users create content, and he feels that Shorts are a natural evolution of this process.
The launch of Shorts is a fundamental evolution for YouTube, following a cultural movement towards the creation and consumption of short videos, and a key way to empower anyone to become a creator right from their mobile phone. Plus, it's a fun product for viewers to enjoy in the little moments of the day, connecting them to the content and creators they love.
— Patrícia Muratori, Director of YouTube Brazil
What is YouTube Shorts?
O youtube shorts is a specific tab in the application of streaming video, and is nothing more than a series of videos recorded in vertical format of up to 60 seconds. In this segment, the content creator can apply subtitles, filters, special effects and make edits to make the videos more fun.
The company informs that it has entered into a series of partnerships with several record labels and music producers, with the aim of providing content creators with access to a good and wide range of music and tracks to use without worrying about copyright issues. .
At first, the youtube shorts may cause some awkwardness on the platform, but the team assured that the addition will be beneficial to both the audience and the creators of content. As these are quick videos, the y can take advantage of it to carry out specific content, reactions, short statements and getting closer to the channel's subscribers.
O YouTube reported that on Monday only a narrower percentage of users will receive the update, while the general public will receive it gradually over days and weeks.
How to use YouTube Shorts?
for the public
As soon as you have the Shorts in your app, the resource will have a navigation tab as soon as we open the app, as shown in the image below. However, when we click on a video and scroll down to the recommendations, this tab will also be available for viewing. The third place where we can find the Shorts it's in the bottom center bar, near the big + button.
When you're inside a Shorts it is possible to find familiar patterns, similar to what we see on other platforms. There are buttons like, dislike, comment, subscribe and sharing [1]. Videos are played in loop, and to move to the next one just swipe up or down.
If the author of the post is using some background music, just click on the box in the lower left corner [2], and there will be the option of knowing the name of the track and viewing other Shorts with the same. Realize that the Shorts may still have messages and some hashtags, also being possible to click on these # and be redirected to all other videos that use it.
creating content
Now that we have an overview of how to watch the youtube shorts, we must turn our attention to the part that concerns content creation. To get started, click the + button on the bottom center bar of the screen. There you will have the option to start a live,, upload a video or create a Shorts.

After that, the user will be redirected to a screen that shows their camera and gives options to rotate the direction of the image, add or remove music, speed up the video, apply effects or filters and the option to record segments “hands-free”, etc. Oh, and the classic red button to make recordings too. (Klonopin) Just press it and start producing your content.
After recording your Shorts, with moves to an edit page, where the content creator can add even more filters and effects, phrases, adjust the sync with music, etc. Subsequently, we come to one of the final steps, which concerns the upload No. youtube shorts.
There are classic elements, such as title insertion, age group that video is intended for, whether the content should be public, private or unlisted, subtitle options, scheduling, etc.

In addition to these modalities, it is possible to create small clips of existing videos or songs and create Shorts from the same. If the YouTuber allows it, when clicking on a video, below the title there will be an option called “Create”, which will lead to an editing menu of the video. youtube shorts.

So, what did you think of the arrival of the youtube shorts to Brazil? Do you intend to use it to create content or just as a viewer? Stay tuned to Showmetech for more YouTube news.
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