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The Academy of Motion Picture Arts and Sciences of the United States, responsible for Oscar ceremony, announced a historic agreement with the YouTube. From 2029, with the 101st ceremony, the streaming platform of Google It will hold the exclusive global broadcasting rights for the ceremony, in a long-term contract that runs until 2033. In practice, this means that the biggest award in world cinema will be available to watch. live and free for more than 2 billion users from the platform worldwide. In the United States, the broadcast will also be available to subscribers of YouTube TV.
Red carpet footage, behind-the-scenes glimpses, and much more — all on YouTube.
The agreement is not limited to the main ceremony. YouTube will be responsible for transmitting images of Red carpet (Red Carpet(in English), behind-the-scenes footage and exclusive content, and special programming before and after the ceremony.
In addition, the platform will offer features such as accessibilityas the subtitles e audio tracks in multiple languages, expanding the event's reach to audiences who previously did not have easy access to the official broadcast.
The partnership also transforms the official Oscar channel on YouTube in a true world center for those who love cinema. Among the content that will be exclusively shown on the platform are:
- Announcement of the Oscar nominees
- Governor's Awards
- Lunch for the nominees
- Student Academy Awards
- Scientific and Technical Awards
- Interviews with Academy members and filmmakers
- Educational programs, podcasts and training content
In this way, the Oscar It ceases to be an isolated annual event and becomes... continuous presence throughout the year in the digital environment.
Google Arts & Culture and the world's largest film library.
Another important point of the agreement involves Google Arts & Culture, a free platform for accessing art and culture, which will help digitize and make available parts of collection of the Academy, the world's largest film-related event, with over 52 million itemsThis includes exhibitions and programs of Academy Museum of Motion Pictures, creating a globally accessible digital hub for students, researchers, and fans of cinema.
What the Academy and YouTube say
Bill Kramer (CEO of the Academy) and Lynette Howell Taylor (president of the institution) highlighted that the agreement reflects the increasingly important character of the Academy. international and digital about the Oscars:
“This partnership will allow us to expand access to the Academy’s work to the widest possible global audience, celebrating filmmaking, inspiring new generations of filmmakers, and providing access to our cinematic history on an unprecedented scale.”
Yes, Neal MohamYouTube CEO Robertson reinforced the cultural significance of the Oscars:
“The Oscars are one of the most important cultural institutions in the world. Bringing this celebration to viewers around the globe will inspire a new generation of creators and film lovers, keeping the tradition of the award alive.”
And what happens until 2028?
Nothing changes in the short term. The transmission in the United States continues with ABC/Disney to 100th Academy Awards ceremony, in 2028as well as the international distribution done by Buena Vista InternationalThe historic turning point does, in fact, happen. from 2029.
A game-changer for the Oscars.
The announcement marks one of The biggest transformations in Oscar historyAligning the event with modern content consumption, free streaming, and a connected global audience. For the public, it's the end of geographical and access barriers. For cinema, it's a new phase of visibility, reach, and cultural preservation—now, literally, just a click away.
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Text revised by Alexandre Marques in 17 / 12 / 2025.
Source: Press.oscars.org.
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